The logo i have designed for carisma utilises the mythical bird Phoenix as a direct metaphor for the charitie's ethos: ‘Life-Chances for Young People in the Community’.
The Phoenix is described as a bird with a colourful plumage and a tail of gold and scarlet(colours interpret the linking together of working groups in the community under one voice). At the end of it’s lifecycle it builds itself a nest of
twigs that then ignites; both nest and bird burn fiercely and are reduced to ashes (the ashes represent Moss Side, Longsight and other parts of inner south Manchester that have become known for drugs, gangs and street violence), from which a new, young phoenix (young phoenix refers to the young people that the charity is involved with) arises, reborn anew to live again (‘reborn anew to live again’ this reflects the new life-chances offered by the charity).
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